So if you both went after a really competitive key term, the bigger channel will likely have more of a chance to rank for that keyword than you would. If one creator has 100,000 subscribers and you have 1,000 subscribers, the bigger creator has more authority on the platform than you do. It’s crucial to note that, as a small channel, keywords aren’t going to work for you precisely the same as a bigger or more established channel. Whether or not you rank in search results for a particular search phrase is a highly complex algorithm based on many factors. At any given moment, it’s doing its best to predict what to serve a viewer to get them watching videos and keep them watching videos. The first step in that learning process is understanding how YouTube works. Keyword Research 101: Not All Keywords are the Same There are also several ways to do the research, but this post covers how to use TubeBuddy’s Keyword Explorer feature to kickstart the process. Keyword research can seem daunting to anyone who hasn’t done it before or someone who doesn’t know how to do it effectively. However, it’s a step you shouldn’t miss out on, especially if you want to grow your YouTube channel. Of course, it isn’t always that easy as many other factors prompt YouTube to include your content in a search result. Keywords are simply informative words and phrases that help represent the significance and context of your video, both to YouTube and your target audience. Why? So YouTube can serve up a video of yours when a viewer searches for content using specific words and phrases. As a YouTube creator, a hugely important key to success is to find relevant keywords and phrases that best describe our video content.
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